Meet the new era of adventure travel

There's something about choosing your own edge—pulse up and comfort zone nowhere in sight. Hiking a glacier, exploring a cave system, diving to see sharks up close: These travelers feel most alive when the stakes are real. 

The rush is the point, but it's not reckless. The route's mapped, the gear's checked, the guide's vetted. Today’s adventurers want the edge, not the free fall. And a look at our data shows these adrenaline-fueled trips are only picking up speed.

There's something about choosing your own edge—pulse up and comfort zone nowhere in sight. Hiking a glacier, exploring a cave system, diving to see sharks up close: These travelers feel most alive when the stakes are real. The rush is the point, but it's not reckless. The route's mapped, the gear's checked, the guide's vetted. Today’s adventurers want the edge, not the free fall. And a look at our data shows these adrenaline-fueled trips are only picking up speed.

These travelers are

These travelers are

These travelers are

These travelers are

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more likely than the average to call themselves a risk-taker.

more likely than the average to call themselves a risk-taker.

more likely than the average to call themselves a risk-taker.

more likely than the average to call themselves a risk-taker.

Built for the edge: 7 telltale signs

Built for the edge: 7 telltale signs

Built for the edge: 7 telltale signs

Built for the edge: 7 telltale signs

Built for the edge: 7 telltale signs

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Extreme and On the Edge

Extreme and On the Edge

“Jeudi was a phenomenal tour guide. I was a bit hesitant, but I had the time of my life on this tour, especially when it came to the zip lining. I was really, really scared, but all of the guides helped me along each platform! When we came back, they gave us an authentic lunch that was absolutely delicious!”

“Jeudi was a phenomenal tour guide. I was a bit hesitant, but I had the time of my life on this tour, especially when it came to the zip lining. I was really, really scared, but all of the guides helped me along each platform! When we came back, they gave us an authentic lunch that was absolutely delicious!”

“Jeudi was a phenomenal tour guide. I was a bit hesitant, but I had the time of my life on this tour, especially when it came to the zip lining. I was really, really scared, but all of the guides helped me along each platform! When we came back, they gave us an authentic lunch that was absolutely delicious!”

“Jeudi was a phenomenal tour guide. I was a bit hesitant, but I had the time of my life on this tour, especially when it came to the zip lining. I was really, really scared, but all of the guides helped me along each platform! When we came back, they gave us an authentic lunch that was absolutely delicious!”

Review of Punta Cana Zipline Adventure with Buggies and Horseback Riding

Review of Punta Cana Zipline Adventure with Buggies and Horseback Riding

Review of Punta Cana Zipline Adventure with Buggies and Horseback Riding

  • 01

    EXPERIENCES

    The adventure is the  itinerary

    +22%

    uptick in adventure bookings over the past two years

  • 02

    TIMING

    Spontaneity is scheduled

    54%

    have pre-booked at least three activities before departure.

  • 03

    STANDARDS

    Average doesn’t cut it

    69%

    of these bookings are for
    5-bubble-rated experiences

  • 04

    SPENDING

    The splurge is earned

    +16%

    more is spent on extreme-adventure activities than on other activity types.

  • 05

    EXPLORATION

    A great adventure is worth the flight

    70%

    of these experiences bookings are in destinations outside the U.S.

By the numbers

Select a section to expand

By the numbers

By the numbers

By the numbers


Select a section to expand

By the numbers

01
EXPERIENCES
The adventure is the itinerary. +112% lava-field explorations; +25% glacier hikes; +28% canyoning; +39% shark diving (H1 2026 vs. H1 2025).
02
TIMING
03
STANDARDS
04
SPENDING
05
EXPLORATION
01
IMPACT
Kids have a vocal seat at the table from the start.
02
EXPERIENCES
03
TIMING
04
PLANNING
05
SPENDING
06
LOYALTY
07
COMPANY

  • 01

    EXPERIENCES

    The adventure is the  itinerary

    +22%

    uptick in adventure bookings over the past two years

  • 02

    TIMING

    Spontaneity is scheduled

    54%

    have pre-booked at least three activities before departure.

  • 03

    STANDARDS

    Average doesn’t cut it

    69%

    of these bookings are for
    5-bubble-rated experiences

  • 04

    SPENDING

    The splurge is earned

    +16%

    more is spent on extreme-adventure activities than on other activity types.

  • 05

    EXPLORATION

    A great adventure is worth the flight

    70%

    of these experiences bookings are in destinations outside the U.S.

  • 01

    EXPERIENCES

    The adventure is the  itinerary

    +22%

    uptick in adventure bookings over the past two years

  • 02

    TIMING

    Spontaneity is scheduled

    54%

    have pre-booked at least three activities before departure.

  • 03

    STANDARDS

    Average doesn’t cut it

    69%

    of these bookings are for
    5-bubble-rated experiences

  • 04

    SPENDING

    The splurge is earned

    +16%

    more is spent on extreme-adventure activities than on other activity types.

  • 05

    EXPLORATION

    A great adventure is worth the flight

    70%

    of these experiences bookings are in destinations outside the U.S.

Extreme and On the Edge

Extreme and On the Edge

“The ATV adventure to the Water Cave and Macao Beach is an absolute MUST! From the moment we started the ride, it was nonstop fun. Driving through trails, splashing through mud, and feeling the adrenaline was incredible. The stop at the water cave was magical—crystal clear, refreshing, and such a unique experience. If you want excitement, amazing scenery, and unforgettable memories, this ATV tour is 100% worth it.”

“The ATV adventure to the Water Cave and Macao Beach is an absolute MUST! From the moment we started the ride, it was nonstop fun. Driving through trails, splashing through mud, and feeling the adrenaline was incredible. The stop at the water cave was magical—crystal clear, refreshing, and such a unique experience. If you want excitement, amazing scenery, and unforgettable memories, this ATV tour is 100% worth it.”

“The ATV adventure to the Water Cave and Macao Beach is an absolute MUST! From the moment we started the ride, it was nonstop fun. Driving through trails, splashing through mud, and feeling the adrenaline was incredible. The stop at the water cave was magical—crystal clear, refreshing, and such a unique experience. If you want excitement, amazing scenery, and unforgettable memories, this ATV tour is 100% worth it.”

“The ATV adventure to the Water Cave and Macao Beach is an absolute MUST! From the moment we started the ride, it was nonstop fun. Driving through trails, splashing through mud, and feeling the adrenaline was incredible. The stop at the water cave was magical—crystal clear, refreshing, and such a unique experience. If you want excitement, amazing scenery, and unforgettable memories, this ATV tour is 100% worth it.”

“The ATV adventure to the Water Cave and Macao Beach is an absolute MUST! From the moment we started the ride, it was nonstop fun. Driving through trails, splashing through mud, and feeling the adrenaline was incredible. The stop at the water cave was magical—crystal clear, refreshing, and such a unique experience. If you want excitement, amazing scenery, and unforgettable memories, this ATV tour is 100% worth it.”

Review of ATV Adventure to Water Cave and Macao Beach in Punta Cana

Review of ATV Adventure to Water Cave and Macao Beach in Punta Cana

Review of ATV Adventure to Water Cave and Macao Beach in Punta Cana

How this shows up


From zipline adventures to water cave tours, the Dominican Republic delivers on all counts for the adventure traveler.

How this shows up


From zipline adventures to water cave tours, the Dominican Republic delivers on all counts for the adventure traveler.

How this shows up


From zipline adventures to water cave tours, the Dominican Republic delivers on all counts for the adventure traveler.

How this shows up


From zipline adventures to water cave tours, the Dominican Republic delivers on all counts for the adventure traveler.

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This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform. 


Written by Clara Sedlak. Designed by Arianna Iacovelli

Data research by Aarushi Kumar and Ryan Gillis


* All data attribution: Tripadvisor Group Internal Data: 2024-2026

Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.

This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform. 


Written by Clara Sedlak. Designed by Arianna Iacovelli

Data research by Aarushi Kumar and Ryan Gillis


* All data attribution: Tripadvisor Group Internal Data: 2024-2026

Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.

This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform. 


Written by Clara Sedlak. Designed by Arianna Iacovelli

Data research by Aarushi Kumar and Ryan Gillis


* All data attribution: Tripadvisor Group Internal Data: 2024-2026

Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.